IT Services
Italy
IT Services company generates 150 leads through data-driven outreach.
Enrico Degrassi
CEO & Co-Founder
“Since the end of 2022, Nudge In has helped us streamline the first steps of our sales process; allowing us to gain access to new industries and decision makers that did not know of IKON.”
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Why Nudge In?
In the end of 2022 Ikon was looking at finding a partner who could help them achieve their growth goals:
01
Word of mouth dependency
Historically IKON has grown by providing exceptional service to a small number of clients who became extremely loyal, stayed for years and referred other businesses in their network to Enrico.
02
Lack of resources and automation capabilities
Due to the significant growth of the company, IKON needed to structure their lead generation process and further automation capabilities.
03
Objective to grow outside the local market
In order to grow the team also wanted to start connecting with potential clients outside of their home region - Friuli Venezia Giulia and Veneto, and to expand to international markets, where they did not have many connections
04
Testimonial
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More about the client
IKON is an IT Services and development company created in 1997. They specialise in developing web and mobile applications for large organisations and omnichannel retailers. With its “Digital Farm” IKON is creating innovative solutions for its clients based on technologies like augmented reality, virtual reality and IoT.
ICP
Regions
Industries
Persona
Roadblocks & Solutions
Over the course of one and a half year the team had to address some challenges:
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Needing to expand outside the local market: We faced the challenge of needing to expand our regions inside of Italy as well as include new industries. Since we have first targeted just our local market, we expanded it which resulted in great success and realising that our solutions appeal to a broader audience.
Italian market becoming too small: To solve the problem of the small market and to still stay inside of our ICP we started experimenting with new countries and sub-industries across Europe. Since we had great success in Italy, we decided to create a specific campaign targeting museums in Western Europe which opened a new door of opportunities and collaborations.
Benefits
